There are always some phrases we use without really knowing what they mean - think "The Cloud", "Quinoa", or "Inconceivable". One of today's most commonly used but rarely understood business term is "Big Data".
What is "Big Data"?
Big Data, besides being the name of a great alt-rock band behind the recent hit single "Dangerous", basically refers to any source of structured or unstructured data that has the potential to be mined for one purpose or another. These data sources aren't necessarily extremely large, though they can sometimes be so big that they are measured in petabytes and exabytes (1 Petabyte = 1,000 Terabytes and 1 Exabyte = 1,000 Petabytes, in case you were wondering).
Using Big Data to Measure Performance
Everything about this beer is overdone - and that can be good sometimes! BBC added a half ton of extra malt and doubled the amount of hops they put in the original Mojo Risin' IPA to make this double, and you can definitely taste the difference. Be ready for a full sensory explosion when you crack this one open, full of grapefruit-like aroma and intense flavor.