There are always some phrases we use without really knowing what they mean - think "The Cloud", "Quinoa", or "Inconceivable". One of today's most commonly used but rarely understood business term is "Big Data".
Big Data, besides being the name of a great alt-rock band behind the recent hit single "Dangerous", basically refers to any source of structured or unstructured data that has the potential to be mined for one purpose or another. These data sources aren't necessarily extremely large, though they can sometimes be so big that they are measured in petabytes and exabytes (1 Petabyte = 1,000 Terabytes and 1 Exabyte = 1,000 Petabytes, in case you were wondering).
Mojo Risin' Double IPA - Boulder Beer Co.
ABV: 10% IBU's: 80