Jon Thompson

Senior Partner / Founder

Jon Thompson



About Jon

Jon Thompson’s career began in Botswana, where he spent two years working for the Peace Corp as a game warden at the Gaborone Game Reserve. Upon returning to the US, he traded the wilds of Africa for the jungles of corporate America, spending the next 25 years as an entrepreneur and business executive.

In 2000, Jon and his brother Brick Thompson successfully founded the venture-backed technology startup, Vercuity, which analyzed data for Fortune 1000 companies to control telecom expenses. Following that, they worked as real estate developers before getting back to their roots in technology and data analytics with the creation of Blue Margin Inc., in 2011.

As senior partner at BMI, Jon now plays the role of “puzzle master,” helping PE firms and mid-market companies better understand how to win the game of business by focusing on their most vital data indicators. “What’s truly gratifying.” Jon says, “is helping clients reach the epiphany that exposing the right data to the right people is the short path to radical, organic growth.” That’s the heart of Blue Margin, and Jon’s personal mission.


The Dashboard Effect

Jon and Brick are also co-authors of the groundbreaking business intelligence book, The Dashboard Effect.

The message of The Dashboard Effect is that the data you already own is the key to transforming your company for growth and health. Additionally, the process of converting to a data-driven company comes down to a set of best practices for designing and integrating reports that get adopted, and that employees attach to the same way fans, players, and coaches attach to a scoreboard. When team members have instant access to the critical information they need, they can efficiently decide on the best course of action to win the game.

Learn more about The Dashboard Effect here.


Interested in having Jon Thompson speak at your event or organization? Click here for details


Quick Takes with Jon Thompson

Q: What does Jon like best about Blue Margin?

A: Rather than filling orders, we literally obsess over improving clients’ business outcomes.


Q: Best mistake Jon’s ever made?

A: Dropping out of graduate school to start a cell phone business.


Q: Best book Jon’s read in the past year?

A; Shift Into Freedom by Loch Kelly.


Q: Best advice Jon’s parents gave?

A: It’s all about your attitude.


Q: Two people Jon admires?

A: Satya Nadella and Michelle Obama. Because they both display seemingly super-human poise and fearlessness.


Q: Something on Jon’s “bucket list”?

A: Kiteboarding off the coast of Namibia.