The Ostrich Problem in Business Management
As a business consulting firm specializing in IT, we see countless businesses suffering from “The Ostrich Problem”. They sincerely desire to achieve whatever their goal is – rein in costs, increase productivity, become more efficient, but they end up effectively sticking their head in the sand and blindly kicking towards their goal (or the direction they think their goal is).
But, as Dr. Jarrett pointed out in his article, “tracking your progress in a structured way is paramount to success.” And that is equally true for business goals as it is for trying to learn a new language or eat healthier. The tendency to avoid objective measurements of your progress if definitely understandable. No one likes to be told they are not meeting their goals or falling behind schedule. So instead, many people and many businesses just stick to the “try hard” test. As long as I’m working hard to get to my goals, I must be making progress, right?
"It feels good to keep moving, and who wants the frustration of discovering that they’ve actually been driving in the wrong direction?"
But the reality is, in refusing to measure your progress, even when it's below expectations, you are crippling yourself. Research has shown again and again how progress monitoring is beneficial to performance. The simple act of tracking how you are doing relative to your goals actually helps you achieve them.
If you are tired of constantly falling short of your business goals, exerting effort but not seeing the results, the solution may be simpler than you think. It’s time to shake the sand out of your ears and start objectively measuring your business performance.
If you have any questions about business intelligence or want to find out how Blue Margin uses Power BI to drive their business, feel free to contact Jon Thompson. He can be reached at 720-504-0017.
Your Colorado Microbrew Recommendation of the Day:
Fort Collins Brewery's Hoptitude:
ABV: 7.5% IBU: 54
This imperial extra pale ale is a strong but smooth beer with an orange rind aroma thanks to Pacifica hops from New Zealand. Also featuring a "bready malt backbone, a refreshing hop flavor reminiscent of dry grapefruit, and a palate cleansing finish", this brew brings to mind a warm summer afternoon, even with the height of autumn fast approaching.
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