MDS Platinum

Conversational Analytics on Your Power BI Data

MDS Platinum is the conversational AI layer that brings natural language querying to your data, answering the questions your dashboards can’t in seconds.

Self-service analytics for every stakeholder

On-demand answers

Executives, analysts, and operators ask in plain English and get a structured answer or an AI-generated report, grounded in your validated data, in the flow of a conversation.

Purpose-built AI data preparation

The platinum layer sits above your gold layer in the medallion architecture, streamlining it into an AI-ready semantic model with consistent naming, clean structure, and accurate join logic.

Embedded business context

Your business rules and definitions live in the lakehouse as structured documentation, so answers follow your real logic and reflect how your business defines its measures.

Custom MCP integration

A bespoke Model Context Protocol (MCP) server reads your embedded context, applies your business logic, and routes every query accurately, a stable, versioned integration.

AI model flexibility

Works with leading LLMs like Claude and ChatGPT, so your team can use the tools they prefer, and your foundation supports new capabilities as they emerge.

Proactive anomaly alerting

Continuous monitoring surfaces margin compression, pipeline gaps, and operational outliers in real time, so your team acts on current information.

Experts in Your Data Stack

Starting from scratch or expanding what’s working? We guide companies through enterprise BI platform selection and implementation, then grow with you as your data needs evolve. Our team brings hands-on expertise across the tools that power modern analytics.

Power BI and MDS Platinum, better together

Two ways to work with the same trusted data.

Power BI

Your everyday dashboards

  • Always-on, governed dashboards
  • Consistent numbers your whole team trusts
  • Built to scale across the org
Best for

The reports you check regularly: sales, finance, and operations.

MDS Platinum

Answers on demand

  • Ask questions in plain English
  • Explore beyond the dashboard
  • Get a grounded answer in seconds
Ask anything
“What changed this month, and why?”

How it works

From scattered data sources to answers in plain English.

  1. 1

    Your data, unified

    We consolidate ERP, CRM, and spreadsheets into one clean, validated foundation, kept current automatically.

    ERP · CRM · spreadsheets
  2. 2

    Prepared for AI: the platinum layer

    An AI-ready semantic model with your business rules and definitions embedded as context the AI can read.

    semantic model + context
  3. 3

    Query your data

    Your team asks questions and gets grounded answers, charts, or a ready-to-share report in seconds.

    answers · charts · reports

More Capabilities

Managed Data Services

Managed Data Service is our complete solution that turns scattered data into actionable insights. From secure data consolidation to custom Power BI dashboards and continuous support, we manage everything so your team can focus on growth, not data headaches.
Learn More

Managed Data Analytics

Managed Data Analytics (MDA) is a managed service where our consultants build custom dashboards and automate reporting. From data modeling to ongoing support, we handle your analytics so you can focus on tracking KPIs and driving growth, not managing reports.
Learn More

Managed Data Platform

Managed Data Platform (MDP) is a managed service where our data engineers build and manage your Azure Data Lakehouse infrastructure. From data consolidation to ongoing monitoring and optimization, we handle your data platform so you can focus on insights and growth, not infrastructure management.
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Frequently asked questions

Conversational analytics lets people ask questions of their data in plain English and get answers back as numbers, tables, or charts, instead of building a report or waiting on an analyst. MDS Platinum delivers it on top of your existing Power BI data.

They do different jobs. Power BI runs the dashboards your team checks every day; MDS Platinum answers the one-off, exploratory questions those dashboards were never built for. It's an addition to Power BI, and both work off the same validated data foundation.

Yes. MDS Platinum by Blue Margin adds a conversational AI layer on top of your Power BI data model, so you can ask questions in natural language and get grounded answers without retyping a query or building a new dashboard.

Yes. MDS Platinum connects your data to leading large language models (LLMs), including Claude and ChatGPT. Your team can use the model they prefer, and your data foundation is ready to support new LLMs as they emerge.

Accuracy depends on how well the data is prepared. The platinum layer gives the AI a clean, AI-ready model and your documented business rules, then connects it to your data through a custom MCP server. The result is answers that reflect how your business actually defines its measures.

AI only returns accurate answers when it sits on a clean, centralized, well-documented foundation. The platinum layer adds the AI-ready semantic model and embedded business context that make natural language queries reliable. If your data is siloed or your measures live in people's heads, that readiness work is what we do first.

Medallion architecture is a way of organizing data in stages, each one cleaner and more refined than the last. Raw data lands in the bronze layer, gets cleaned and structured in the silver layer, and becomes business-ready in the gold layer, which is what powers your Power BI dashboards. MDS Platinum adds a platinum layer on top, curated specifically for AI.

The platinum layer is a version of your data curated specifically for AI. It takes your business-ready gold layer and streamlines it into a clean, AI-ready model with your business rules and definitions documented alongside it. That preparation is what lets AI answer questions accurately and reflect how your company actually defines its numbers.

MCP stands for Model Context Protocol, a standard way for AI models to connect to outside data and tools. An MCP server is what sits between the AI and your data, controlling how the AI reads and queries it. MDS Platinum uses a custom MCP server built for your specific data, so the AI follows your business logic and returns accurate, reliable answers.

Start Growing Your Business

Tell us about your business and let’s explore how better data can drive growth.