As a PE-backed platform company rolling up new acquisitions, SimonMed faced data limitations and challenges that were hindering growth and operational efficiency:
Limited Data Access The company lacked automated access to data across their expanding network of facilities, creating delays and inefficiencies in reporting.
Inconsistent Metric Definitions “We had multiple reports showing our patient volume with different numbers. The reports weren’t wrong, but there were different filters and data included,” explains Pedro Renteria, VP of FP&A.
Pipeline Visibility Gaps A lack of complete, efficient pipeline visibility hindered their ability to increase conversion rates, preventing the company from maximizing patient volume and revenue.
Real-Time Insights Limitations A lack of real-time insights into modalities, clinic, and provider performance hindered productivity across the organization.
Acquisition Integration Challenges As a platform company rolling up new acquisitions, standardizing data and metrics across disparate systems created significant complexity.
No Single Source of Truth Without standardized definitions and consistent reporting, different stakeholders worked with conflicting data, preventing organizational alignment.
Blue Margin helped the SimonMed team define key metrics, organized an existing data warehouse, and built a suite of Conversion Analysis and Tech Productivity dashboards.
Metric Definition and Standardization “We determined how we define a patient. That got everyone on board, speaking the same language. We now have a single source of BI truth,” notes Pedro Renteria.
Data Integration Blue Margin first accessed and mapped data from patient management and employee time tracking software systems before building integrated reporting to facilitate systems data governance.
Conversion Analysis Dashboard The Conversion Analysis dashboard allows users to analyze conversion rates by clinic location/region and provider performance, enabling targeted improvements.
Tech Productivity Dashboard Using a relative value units (RVU) metric, the Tech Productivity dashboard standardizes measurement across different scan types, allowing leaders to assess productivity levels consistently.
Data Warehouse Organization Organized the existing data warehouse to support efficient reporting and scalability as the company continues to grow through acquisitions.
Systems Governance Established integrated reporting that facilitates ongoing data governance across multiple software systems.
The implementation delivered measurable improvements across multiple dimensions of SimonMed’s operations:
Improved Productivity and Conversion Technologist productivity and scan conversion rates have improved, leading to increased revenue from patient volume.
Organizational Transformation Perhaps most notable, visualized reporting is improving SimonMed’s organization. “Reporting shows the health and culture of a company from point A to point B. We are steps ahead of where we were two years ago,” says Pedro Renteria.
Performance Validation “It does not just feel better – our company is doing better, performance-wise. There are key indicators telling us we are doing the right thing,” according to Renteria.
Data-Driven Leadership Leaders across the organization now make decisions based on consistent, reliable data rather than conflicting reports or intuition.
Increased Revenue Increased revenue from increased patient volume driven by better conversion rate management and productivity optimization.
Enhanced Organizational Health Improved levels of organizational health, culture, and employee engagement through transparent, consistent performance metrics.
By partnering with Blue Margin, SimonMed Imaging transformed their data infrastructure to support their growth strategy as a PE-backed platform company. The success of this project demonstrates:
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